Marketing Analysis & Promotion Specialist

Join Putra Perkasa Abadi as a Marketing Analysis & Promotion Specialist and play a pivotal role in driving our marketing strategies through data-driven insights and innovative promotional campaigns. Based in Kebayoran Baru, Jakarta Raya, this position offers a unique opportunity to leverage your analytical skills and creativity to enhance our brand presence and customer engagement.

As a Marketing Analysis & Promotion Specialist at Putra Perkasa Abadi, you will be responsible for analyzing market trends, developing promotional strategies, and executing campaigns that align with our business goals. Your daily tasks will involve working with data analytics tools such as Google Analytics, Tableau, and Excel to gather and interpret market data. You will also collaborate with cross-functional teams to ensure that our promotional activities are well-coordinated and effectively communicated to our target audience.

📋 Tanggung Jawab Pekerjaan

• Conduct market research and analysis using tools like Google Analytics, Tableau, and Excel to identify trends and opportunities.
• Develop and implement data-driven marketing strategies to enhance brand visibility and customer engagement.
• Create and execute promotional campaigns across various channels, including digital, social media, and traditional media.
• Monitor and evaluate the performance of marketing campaigns using key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment (ROI).
• Collaborate with the sales and product teams to align marketing efforts with business objectives.
• Stay updated with the latest marketing trends and technologies to continuously improve our promotional strategies.
• Prepare regular reports and presentations to communicate campaign performance and insights to stakeholders.
• Manage and optimize marketing budgets to ensure efficient use of resources.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing analysis and promotion, preferably in a similar industry.
• Proficient in using data analytics tools such as Google Analytics, Tableau, and Excel.
• Strong understanding of digital marketing channels and social media platforms.
• Excellent analytical and problem-solving skills.
• Creative and innovative approach to marketing and promotion.
• Strong communication and interpersonal skills.
• Ability to work well in a team and manage multiple projects simultaneously.

🛠️ Keahlian

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